The Danish national team wants to send a signal against the exploitation of workers and the human rights violations there by wearing all black jerseys at the World Cup in Qatar.
“This is another way to show that we don’t approve of some things about hosting the World Cup in Qatar,” Jakob Jensen, managing director at the Danish Football Association DBU, told the broadcaster TV2.
The shirt is “one of many” critical signs of the Danish selection with a view to the situation in the desert state, the official emphasized. Denmark will appear in Qatar like the German selection with the “One Love” captain’s armband.
Morten Lund from the Danish supplier (Hummel) speaks of the black jersey as a “walking mourning ribbon” and a sign of protest. The trademark of the sporting goods manufacturer is only recognizable at second glance on the very simple shirts, like the association emblem. “We do not want to be visible at a tournament that has cost the lives of thousands of people,” it said.
The black kit is the third for the Danes alongside an all-red kit and the third kits in white. The World Cup jerseys are proving to be a bestseller: on the day of publication, more of them were sold than ever before in the history of the 1992 European champions.
The outfitter donates part of the proceeds to the human rights organization Amnesty International.